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Testimonials: The Key to Boosting Sales! Marketing Articles | August 25 Jim Henderson World Baseball Classic Jersey , 2005
Hey, we all know that business owners think their product or services are the best thing going, but it's what the customers think about it that really matters to you and me. Yep, they're the ones who see things from our point of view...what they have to say about the business has an impact on us.



Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it Jessen Therrien World Baseball Classic Jersey , but small companies can use testimonials as marketing tools to build credibility.


Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.


Collect Them
It would be nice if customers just wrote out wonderful testimonials on their own, walked into your business and slapped them on the counter. Yep, that would be too easy...it just doesn't happen that way. So what you need to do is pay attention to your everyday conversations with customers. Set up a file of the positive comments you hear - both in person and on the phone.

Why not fish for compliments? Send your customers and email or postcard that asks them what they think about your product or service. You'll be pleased at the positive comments that are out there just waiting to be netted!


Mix it Up
Different things appeal to different people. Yep, it's different strokes for different folks. If you want to catch the attention of a varied audience, use a variety of testimonials. You'll be showcasing a spectrum of benefits that your business generates while putting different ?flavors? out to attract a wide range of customer tastes.


Get Specific.
I liked this product a lot...is a nice thank you Jamie Romak World Baseball Classic Jersey , but tells absolutely nothing to the readers you're trying to capture. Yep, you want to be a little picky about the testimonials you use. Choose testimonials that are specific...I used your product for 2 weeks and now I'm acne free...or I used your weight loss product for 30 days and I'm 14 pounds